개요
포용적 콘텐츠 투자에 대한 현명하고 정보에 입각한 의사 결정하기
Content creators, distributors and brands need to make smart investments in inclusive content that is engaging today’s increasingly diverse audiences. Comparing programming diversity to audience diversity can be difficult without a deep understanding of representation on screen and advanced, detailed audience demographic data.
Designed to accelerate diversity and equity in media, Gracenote Inclusion Analytics, part of Gracenote’s Content Analytics suite of offerings, illuminates representation of on-screen talent compared with audience diversity. The solution empowers content owners, distributors and brands to make better informed decisions around inclusive content investments.
Gracenote Inclusion Analytics compares content diversity to audiences, taking into account gender, race, ethnicity, LGBTQ identity and disability. It evaluates inclusion metrics across catalogs, genres and platforms empowering creators to take advantage of key opportunities for more diverse programming–while supporting the discovery of inclusive content by viewers.
특징
그레이스노트 포함 분석 지표는 다음과 같습니다.
출연진 점유율
출연자가 프로그램 스토리에서 얼마나 대표성을 갖는지 측정합니다.
화면 공유
프로그램에서 ID 그룹이 얼마나 잘 보이는지 측정합니다.
포용성 기회 지수
화면의 표현이 사회와 어떻게 비교되는지 측정합니다.
잠재 고객 점유율
화면의 표현이 시청률과 어떻게 비교되는지 측정합니다.
Use cases
콘텐츠 제작자, 배포자 및 브랜드를 위한 포용성 데이터
콘텐츠 제작자
다음과 같은 중요한 질문에 답하세요:
• What types of programming are resonating with diverse audiences?
• How can I support casting more diverse talent?
• How can I enable greenlighting a diverse slate of programs?
콘텐츠 배포자
다음과 같은 중요한 질문에 답하세요:
• What does representation look like across our content portfolio and what are opportunities for acquiring programming to grow a more diverse audience base?
• How can I showcase diverse content for ad sales opportunities?
• How can I surface diverse programming in video guides and content recommendations?
광고주, 대행사 및 브랜드
다음과 같은 중요한 질문에 답하세요:
• How do we target inclusive content for product placement, advertising and other messaging opportunities?
• Is my brand funding the type of content that I want to be known for funding?
• How should I allocate my investments to better meet my goals on inclusivity?
관련 제품
당사 제품은 귀하와 귀하의 비즈니스에 도움이 될 수 있습니다.
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